I am inherently a perfectionist–a trait that was passed down to me from my mother who was an art teacher. I will never deliver a product that I didn’t give my all to. I am a “details person”. I will continually comb through the design, looking for flaws and finding ways to make it just a little bit better.

Listening to the client is the starting point of every new project. When I am meeting with new clients, I start out by asking specific questions about their history, who they are, where they want to go as a business, who their target audience is, who their competitors are, what their goals are for their print and online marketing and if they have a vision for how they would like this project to take shape. From there we will spend some time brainstorming together. As the design process proceeds, I will communicate closely with the client and establish clear milestones and deadlines. As the project develops, the client will receive several “comps” (compilations) of the design and we will work together to refine it–ensuring that the client is a part of the process from beginning to end. This gives the client the feeling of ownership and pride in the product we created together.